Brand Metrics Privacy Policy

General Information about processing personal data

Brand Metrics take personal integrity very seriously and protect your personal data.Brand Metrics comply with legislation that is applicable at any given time with the aim of protecting you as a private individual.

Brand Metrics objective is that you should feel secure that your personal integrity is respected and that your personal data is processed correctly. Brand Metrics take responsibility that personal data that is processed by Brand Metrics is used solely for the intended purposes and protected against unauthorised access.All processing of personal data within Brand Metrics takes place in accordance with applicable personal data legislation. From 25 May 2018, the general data protection regulation (GDPR) applies within the EU/EES.

Please read this integrity policy carefully in order to understand how and for which purposes Brand Metrics process your personal data. In providing your personal data to us and approving applicable conditions, you consent to your personal data being processed in accordance with that stated in the specific terms and conditions for the respective service and this integrity policy. If the law requires more specific consent from you, we will naturally ask for it.

Amendments in this integrity policy are notified and published on Brand Metrics's websites.

What is personal data and processing of personal data?

"Personal data" refers to all information that can be directly or indirectly linked together with other information about a currently living natural person.It means that widely divergent information such as name and contact details, IP-addresses, survey responses, choices made and behaviour comprise personal data.

Processing of personal data is everything that takes place with personal data.Every measure that is taken with personal data constitutes processing, regardless of whether or not it is compiled automatically, such as collection, registration, organisation, structuring, storage, processing or change, production, reading, use, issue through transfer, dissemination or supply by other means, adjustment or compilation, limitation, deletion or destruction.

To ensure that you have as good an insight as possible into how we work with personal data, we have organised our integrity policy in the following sections:

  1. Who is responsible for your personal data and contact information
  2. Legal grounds and legitimate interests for personal data processing
  3. What personal data do we process?
  4. Why we collect your personal data and how long it is saved
  5. What rights you have
  6. Who we share your information with
  7. Security measures

1.Who is responsible for your personal data?

Brand Metrics AB is data controller for the information that is provided directly to us by an individual.In certain contexts Brand Metrics can act as data processor. In these cases, a data processor agreement is drawn up in order to regulate how your personal data is processed by Brand Metrics. If you have points of view, questions or other considerations concerning our integrity policy or processing of personal data, you are always welcome to contact us via e-mail (info or by post to:

Brand Metrics AB
Kungsportsplatsen 1
SE-411 10 Goteborg
Corp.ID no. 559139-4332

2.Legal grounds and legitimate interests for personal data processing

Brand Metrics always processes your personal data in accordance with applicable legislation. We process your personal data when it is necessary to fulfil a contract with you or answer a request from you and when we have another legitimate and rightful interest to process your personal data, interest in marketing ourselves to visitors in our digital channels or an interest in developing our digital channels. If Brand Metrics should process your personal data for any purpose which, according to applicable legislation, requires your consent, we will obtain your consent in advance.

3.What data do we process?

When you visit/use Brand Metrics digital channels or their services or communicate with us, we may collect information about you such as name, address, postal address, e-mail address, telephone number, identification details, information about your usage of our services and products and transaction history and for certain services, images and site information as well.Where appropriate, personal identity number and card details may also be processed. In addition, Brand Metrics may collect technical data about the units you use to gain access to our digital channels, including IP-address, unique unit ID, type of web browser and cookie information.

The collection described herein takes place, for example, through you providing your personal data in various forms in our digital channels or their services, that you communicate with Brand Metrics and others via Brand Metrics's platforms and in social media, provide points of view in our contact form or via telephone, download reports from Brand Metrics's web pages or register for newsletters or events that Brand Metrics arranges.

When you contact us via forms in our digital channels, in connection with queries for example, your contact details and case information will be processed by us. If you visit or communicate with us via our accounts in social media (i.e.third party platforms such as Facebook and Twitter for example), Brand Metrics may receive information concerning your profile and your interactions on the third party platform from the supplier of the platform.

4.Why and for how long do we process your personal data?

Within Brand Metrics we process personal data for users and customers of Brand Metrics who use our services. We process personal data about you principally in order to administer our services, mailings of offers and information to you.In detail, we use your personal data:

4, a.Processing of personal data for children

Children refers to persons under 16 years old, in accordance with ESOMAR's ethical rules.

Brand Metrics's digital channels are not targeted at children and consequently Brand Metrics does not consciously collect personal data about children. If you are guardian and become aware that your child has provided personal data to Brand Metrics, we ask you to contact us at the addresses indicated in item 1 so that you can exercise your rights with respect to, for example, correction or removal.

4, b.External links

This integrity policy applies for information which Brand Metrics processes about you within the framework of our digital channels. Brand Metrics's digital channels can sometimes contain links to external websites or services that we do not control. If you follow a link to an external website, you are urged to appraise yourself of the principles for personal data processing and information about cookies that applies for the relevant page.

5.Your rights

If you want to utilise any of the following rights, please contact us via email (mail address) or post to the address provided in item 1.

Brand Metrics is not responsible for problems that arise as a result of the personal data being old or incorrect if you have neglected to notify us of the change.

6.Who do we share your information with?

Brand Metrics can engage external collaborative partners (suppliers) to perform tasks on Brand Metrics's behalf, e.g. to provide IT-services, payment solutions or help with marketing, analyses or statistics. The execution of these services may mean that Brand Metrics's collaborative partners, both within the EU/EES and outside the EU/EES, have access to your personal data. Companies which process personal data on Brand Metrics's behalf always sign a contract with Brand Metrics to ensure there is a high level of protection for your personal data at our collaborative partners too. In relation to collaborative partners outside the EU/EES, specific precautionary measures are instituted, for example, contracts which include standard clauses for data transfer which have been adopted by the European Commission and which are available on the European Commission's website.

Brand Metrics may provide personal data to third parties, for example, the police or another authority, if it concerns investigation of crime or if we are otherwise legally obliged to provide such data based on an official decision.

Brand Metrics will not surrender your personal data to any another extent than that described in this item 6.

6, a.Cookies

A cookie makes it possible to recognise your computer and collect information about which pages and functions have been visited. Cookies are sometimes used to collect information that is regarded as constituting personal data, for example: IP-addresses and information linked to the IP address. Cookies are essentially used by all websites and are often a prerequisite that the website or the digital channel is able to function.

On Brand Metrics's websites cookies are used from:

An approval of web tracking and analysis can be withdrawn at any time.An addition to your web browser can be downloaded from Google's website and installed ( Alternatively, you can delete cookies from your computer or mobile unit yourself via the web browser.For instructions on how to manage and delete cookies, go to the ”Help” option in your web browser.You can select to deactivate cookies or obtain a notification each time a new cookie is sent to your computer or mobile unit.Note that if you select to deactivate cookies, you will not be able to utilise all functions on our website

No information is transferred to any third parties.

7.Security measures

Brand Metrics takes appropriate technical and organisational steps to ensure that your personal data is processed securely and in accordance with this policy against improper access, alteration, distribution and/or destruction.

If you would like to opt-out, please press here: opt-out